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Tender description :
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Tenders Are Invited for development of communications strategy
Scope of Work
Key tasks to be undertakenby the selected consultant (individual/firm) will include but are not
limited to:
(i) Review and Assessment
• Conduct a detailed review of the existing Communications Policy, standard
operating procedures, (SOPs)communications practices, tools and channels
• Assess alignment with the refreshed brand identity and strategic priorities
• Benchmark against industry best practices and comparable institutions
• Identify communication strengths, weaknesses, opportunities, risks, and
stakeholder perceptions.
(ii) Strategy Development
• Define the organisation’scommunications vision, mission, strategic priorities and
positioning, messaging framework, and brand narrative.
• Develop integrated communication approaches, including audience
segmentation; content strategies (with a proposed social media strategy and
content calendar); and media and digital strategies for internal and external
stakeholders.
Strengthen internal communication approaches to support staff engagement,
alignment, and organisational culture
• Develop a crisis communication and reputation management framework
• Recommend governance arrangements, workflow structure, operating models,
and specialist capabilities for communications function
Submit by: 30 June 202 6 (EAT) at 5pm
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